Silicone bracelets were first designed and released into the market by the Lance Armstrong Foundation. The silicone bracelets were sold for a fund-raising event and were quite a hit, gaining popularity around the globe very quickly. Other charities, both large and small organizations/groups, soon entered the silicone bracelet
market to bring awareness to their own causes.
Silicone bracelets are very popular items and are used by the Charity/Church groups to help raise money and to create awareness among the mass. The organizers should keep in mind that the quality of the silicone wristbands/ bracelets is good and is made of 100% silicone.
At present, there are a number of silicone jewelry manufactures who have these silicone awareness wristbands/bracelets in their inventory. They are normally purchased in bulk online, making them an economical for small groups, schools, churches, and organizations to generate sales while advertising their cause.
The main reasons for which the silicon wristbands or bracelets are very popular amongst the nonprofit organizations and churches are:
They are inexpensive and high profit item Since silicone as a material is very durable but inexpensive, the same can be used by the groups in bulk, without affecting their marketing cost much and later sold to the participants of the event at a better cost to raise money.
They come in a variety of colors - The bracelets can come in different colors in accordance with the awareness program or event
They can be customized according to the message to be spread the bracelets can come blank, i.e. no message or have a customized message or the event's name etcThe bracelets can be made for all age groups and also come with adjustable straps.
They can be used by the church or other groups to spread inspirational messages or lines from the religious scriptures
The larger the quantity orders the cheaper
the price and the more the organization makes on profits the only thing to remember for the organizations is that there is a minimum order quantity to be fulfilled.
The non profit organizations can drastically cut down on the advertising and marketing costs - Organizations are beginning to realize that an investment of minimum amount per silicone bracelet has the potential to reach dozens of prospective customers with each fully customized bracelet introduced into their target market
The bracelets inspire a sense of unity among the people wearing them and in turn help the event managers to ensure that the awareness is widespread.Some instances of usage of the silicone bracelets for the awareness programs are:
The Red Cross has its own custom bracelets
Relatives of American servicemen wear custom rubber bracelets bearing the message 'Support our troops'.
More than 40 million people wear a "Livestrong" bracelet in support cancer awareness.